01
Digital commerce
La2ta.com
A regional digital commerce venture built around product discovery, merchant participation, and a simple consumer experience.
Selected work & experience
Work shaped by real institutions, markets, and users.
Our portfolio spans digital ventures, commerce, enterprise platforms, public-sector systems, and emerging AI products.
Explore selected workFields of work
04 · E-Government
Digital government built with an understanding of government.
Public-sector technology operates inside a distinct institutional reality: legal mandates, administrative procedures, approval structures, fragmented data, public accountability, and the need to serve citizens equitably.
Our e-government work is informed by years spent developing government systems and working from within public institutions. That combination allows us to connect technical architecture with the way government decisions, services, and implementation actually work.
01
Citizen and business-facing portals
02
Labour-market and employment systems
03
Management information systems
04
Workflow and service digitization
05
Inter-agency data exchange
06
Decision-support platforms
07
Data governance
08
Institutional adoption and change
05 · AI & Intelligent Systems
From using AI to building AI-native products.
Featured venture
adGPTise
Privacy-conscious advertising intelligenceAn AI-native intent engine designed to help advertisers understand and respond to consumer intent without depending on conventional audience-tracking models.Explore adGPTiseAI-native product developmentGenerative AI assistantsRAG and institutional knowledge systemsWorkflow automationPredictive and decision-support systemsAI integration into existing platformsResponsible AI and data governanceInstitutional AI transformation
AI is not an isolated department. It is a capability that strengthens products, enterprise transformation, government services, and evidence-based development systems.
Named projects
Products and platforms developed with regional partners.
02
Enterprise systems
Sbitany ERP
Enterprise technology supporting the operational complexity of an established regional retail and distribution business.
03
Digital platform
Jereer.com
A digital platform developed to connect people, services, and commercial opportunity through a coherent product experience.
04
E-commerce marketplace
Mann Souq
A marketplace product designed for local commerce, digital discovery, and an accessible path from browsing to transaction.
05
Innovation platform
Intersect Hub
A digital presence for an innovation hub connecting entrepreneurial talent, institutional support, and ecosystem opportunity.
06
Talent platform
Shams
Technology and digital positioning for a talent-management business built around people, opportunity, and organizational growth.
07
Digital commerce
MoreTech
A contemporary e-commerce experience supporting product discovery, retail operations, and customer conversion.
The common thread
We work beyond the interface.
Whether the assignment is a startup product, an enterprise system, a government service, or an AI venture, our work connects the visible experience to the operational systems and institutional decisions behind it.
Build with us
What should we help you move forward?
Tell us about the product, system, or institutional challenge behind your brief.